Did you grab the ticket?Six APP grab ticket experience comparison analysis

According to the newsletter news, the current Spring Festival network ticket accounts for 73%, while the mobile app purchase accounts account for 67% of the online ticket sales. In the middle of December, the download quantity of travel tourism applications in various app stores has also swayed, and the mobile app has become the purchase ticket for the majority of users *. In the face of history * is difficult to grab the ticket, in order to increase his grab the charter, a total of 6 app grabs the ticket, the railway 12306, where to travel, Ctrip travel, flying pig, high-speed rail management and intelligent train ticket.

Except 12306 is outside mobile phone standby software, other 5 are * installation, and the tickets in additional text refer to \"grab the train ticket\", other services of each product (air plane ticket, car ticket, travel, hotel Wait for the time being. The following is a comparative analysis of the number of tickets for 6 apps with an urgent user who wants to go home and rush to the ticket.

Experience equipment: Charm Blue 3S (Flyme 5.1) Experience Time: 2016.12.23-2016.12.30 Applications: Railway 12306 (V2.5), where to travel (V8.4.6), Ctrip Travel ( V7.0.0), Flying pig (V8.1.0), high-speed rail house (v5.2.1) and intelting train ticket (V3.8.1)

1. Grab the entrance is not easy to find [ 123]

For a clear ticket user, download and install and open the application quietly waiting for 3S advertising, * Eyes are looking for the word \"train ticket\", \"grab ticket\", \"Spring Festival\", Of course, you can also register to log in, you can play some new people can lead. The following pictures are the home page screenshot of each app, respectively:

The above three main train ticket ordering business, the application interface is mainly based on blue tone, and the functional layout is basically Consisten to the train ticket query area (address, date, etc.), the user can select the ride information to query, simply destroy, direct the theme.

Uncriable small suggestion: 12306 The bottom black navigation bar is not as good as the whole, and the switching state is not obvious, and the icon design can be used, and the information service can be provided on the homepage during the Spring Festival (such as announcement, grab ticket Calendar, etc.); high-speed rail houses and intellectual search conditions can be expanded, and the characteristics of the product can also be highlighted (such as smart booking, real-time monitoring, etc.) to make full advantage of the gold position of the home page.

The above is 3 of the part-time train ticket ordering, the top color is dazzling, except for the flying pigs with special obvious Spring Festival activities, other 2 difficulties are hard to find the train ticket order Inlet, of course, this is also related to the location of the product. After all, the train ticket is just a small piece of their many business, and if it is only the original price book, it is difficult to produce a large profit point, this is also the last two Take train ticket as a focusOne of the reasons for business. Soon after the birth of a new brand, the hot spot of \"Spring Festival\" is urgently needed to take advantage of the market to attract traffic, bundle Taobao's huge user group to the new platform, in fact, there is indeed someone who has chosen because of Ali's brand Pig booking.

Unscrupulous small suggestions: For travel integrated service platform, even if the share of train ticket business is not very big, in the node of the Spring Festival, engage in things, lead traffic, and expand the user group is also very good. Time.

2. Whether the booking process is smooth

Find the entrance, then start booking, due to the basic seconds of the ticket sold during the day, my booking needs are \"Appointment\" to grab tickets (the payment of the payment after the day after the day, payment, system automatically brush the ticket, commonly known as \"cloud grab ticket\"). Based on this requirement, the appointment of each app is enumerated:

The length of the ticket process depends on the functionality of the function, the process is simple to correspond to the booking function. More single, such as 12306, flying pig; process complex correspondence is also relatively rich, such as Ctrip, where to go, intellect, strong recommendation 12306 to learn to learn

, in addition to the flying pig Support Alipay payment, most applications support WeChat, Alipay's mainstream payment method (12306 does not support WeChat), and Ctrip * Supports 6 payment methods

5 can make an appointment to grab tickets in the selection Before payment, you will check the \"Acceleration Package\" by default. For new people who are not familiar with the routine, it is easy to pay more than dozens of pieces of dozens of pieces without having to pay yourself.

Uncriable small recommendations: Individual applications cannot perform the next step in the booking process, but not given a prompt, leading to the user to generate doubts, recommend optimization processes, in user error operation or When you forget the operation

By default, the \"Acceleration Package\" is checked to change to the user's independent choice (the default is empty), if it is not necessary, it is recommended to highlight, the order amount must also be clearly indicated Original price, package fees, auto insurance costs, etc. During the day of the day, each step of the booking minimizes the diverse and operation of the user's operation

functionally need to be balanced, and the increase function will only complicate the purchase process, reduce the user experience. Excessive choice to throw a user is not a good thing

3. How to query

prepaid payment, if you want Check if your ride information is correct and monitoring the status status, you can go to the history order inquiry. The following is the order of each appSingle detail page:

No appointment, no order, no order record, order is divided into \"Completed Order\" and \"Not Complete order, \"Completed Order\" is divided into \"today's order\", \"unable to travel orders\", \"history orders\", order classification is more complicated, queries are also more cumbersome (need to be inquired by date)

[123 ] Other 5 screenshots are reserved to grab the ticket order, you can see that the information of the order details page is basically included in the information, order information, the number of tickets (the flying pig is not), cancel the order, common problems, etc.

[123 ] Ctrip and high-speed rail houses have been rendered by the round of the turn, visually more dynamic, give the user a feeling of \"I am desperate to brush\", increase user confidence in the subconscious

Ctrip, High-speed rail house, ICBC's appointment order supports upgrade task / intercerability to attract users to purchase traffic packages (different from acceleration packages) to increase revenue for themselves

In addition to the order page of high-speed rail houses, there is only one screen, The rest is required to view all information

Unripe small recommendations:

12306 order classification simplified, default in list form to reverse display (can be reserved by date query), user Get the desired result with less operation (the order inquiry of the PC is also improved)

Where to go to the order details page to cancel the advertryment, not to insert, inserted in the order of the successful ticket (can't buy What is the ticket to the ticket? User security, it is recommended to inform business information (name, credibility, etc.) before the payment is recommended

In addition to the high-speed rail management home, the rest of the following applications is relatively bloated. It is recommended to highlight the main information, secondary information (such as Alternative information, common problems, etc.), etc., etc., etc. 123] Accurately, it should be comparison of the reservation of the ticket, due to the product logic and operational flow of the subscription and appointment ticket, the following picture only lists several feature features of the appointment.

The three models of the Classroom and the high-speed rail purchase business are deeply digging in the train ticket ordering business, expand the product function, and we have launched a smart booking (on the car to replenish tickets. Transfer, cross-station, etc.), minimum ticket monitoring, online sequel, etc. Solve user itchiness demand

Except 12306, other 5 have opened acceleration packages (20 yuan to 66 yuan ), Increase the sale point for the product through the flow package or the ride risk binding method

The line selection is generally combined with the delivery service, first by the user online, and then the merchant is ordered in the offline window and distributes it, and several of the current Ctrip Department and the high-speed rail management are in this way

123] Supplement in several small details during the ticket purchase:

12306, Ctrip, Issue a few applications after the user performs the order operation, there will be a SMS, and several other no such reminders [ 123]

When the booking is successful, the Ctrip will then determine the conflict with the appointment order. The background automatically cancels orders and refunds, the intelligent processing method is minimized

Due to the recent Chongqing earthquake Leading part of the train, Ctrip, and Ivoral will give the stop announcement in time in the train ticket order page, and provide the shipping train query entrance, small details increase the product highlight

5. It is the focus

No matter the black cat white cat, it is a good cat to catch a mouse. For ticketing applications, the features are also good, simple design, and don't make money, it doesn't matter, the application that can grab ticket is good app.

The user needs to meet the \"grab the train ticket\" mainly rely on two points: technology and services. Technology (server, smart ticket, cloud monitoring, etc.) decided that it is uncomfortable to grab tickets, service (special person to grab ticket, first grab post, online selection, etc.) decide to grab tickets. And the technology is 1, the service is 0, and the good experience is white.

I know that you are all app * easy to grab the ticket, but for a total of 10 orders using 6 apps (remove 12306), there is no one applying the ticket, I It is not qualified to tell you which app can help you grab the ticket, and I can only give you some references with the user experience and function of each app.

Finally, I hope that there is no ticket to buy in the world. I hope everyone can go home safely!